Tuesday, November 25, 2008

5 hot tips for sending corporate Christmas presents

Have you thought about what you will be thanking your top corporate clients with this year? These 5 tips are guaranteed to set you aside from the masses of other “thank-you” gifts that people receive.

1. Send a gift with shelf life.
Such as a book. Not just any book. A useful, practical, hands-on-advice book that will improve their life within the first chapter. WOW. That is a fantastic way to say to your top clients “Thanks for you support – I really value it and I value you !”

2. Send them something relevant.
For example, everyone travels, but not everyone is into rugby union (I know hard to believe)

3. Send your gift AFTER the Christmas rush.
How many times have you received corporate cards and thank-you cards, that get torn open, dismissed and added to the pile on the mantle piece in that pre-Christmas rush?
“Wow” your clients when they least expect it. Arriving after Christmas doesn’t mean you have forgotten them or are disorganized, it actually means, “I care so much that I wanted you to receive this when you had time to read it”

4. Hand-write a card
It doesn’t have to be much, but a hand written anything adds so much value. It says “I am never too busy for you and I value you”

5. Give them a gift that brings you on-going business.
How clever. Give them something that doesn’t necessarily have your logo plastered all over it, and the other extreme is something totally unrelated, but give them something that offers you 3rd party referral. Such as membership to an on-line coach service, an annual subscription to a journal or a BOOK that mentions your business.

If you are still stuck for ideas – I have the perfect answer.

I am doing a short run on books for the HOT TIPS for the BUSINESS TRAVELER (see the attached PDF for the cover design) that will be ready either just on Christmas or soon after. At this stage this will be a short run and 100 of the books will be sent to large corporate bodies, such as Virgin with the remainder going to you and sponsors.

For a small investment of $3000 you will receive the following:
- 100 books
- Your website or email mentioned 2 times in a chapter (see a copy of the chapters attached)
- A half page add or editorial (whatever you supply and we need this by 5th December for the printer)
- First round offers to be involved when the book goes global and is printed in LARGE numbers
- There is no mention of Christmas in the book, so you can use the book for awards, thank-yous through-out the year.


You need to act now as closing for this GOLDEN opportunity shuts off Monday 1st December 2008.

If you know of others that may be interested , please forward this email.

Let me know asap to reserve your chapter and place, ph 0405 669 135

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