Sly food marketing

I’m sorry but part of my role as a health educators is to point out that ads like this are totally misleading.

With this spread being 50% sugar and the next main ingredient being palm oil ( a saturated fat – the ones you should avoid)!

This is what they had to say:

“..As much as 25 percent of your daily energy should be consumed at breakfast time; therefore incorporating a balanced breakfast is important in everyone’s diet. An example of how Nutella can be incorporated into a balanced diet is by consuming a piece of fruit, a glass of reduced fat milk and two slices of high-fibre toast with 10g of Nutella on each, delivering 24 percent of your recommended daily energy needs…” http://www.nutella.com.au/faq/

This is what I have to say:

Encouraging kids to eat pure sugar and some heart killing fats is nothing short of criminal Nutella. You know better than that.